I am also of the mind that the more the consumer demands those health and environmental changes then the more often he or she will see them on the shelves and at lower cost. Case in point, I have been buying organic milk for awhile (I can’t afford everything organic but I try to attempt meat and dairy at least). Anyway, my supermarket has always carried 2 organic milk brands and they run about $3.60 a half gallon. Well, last week I noticed that the supermarket started carrying their own organic milk brand for $2.99! That is awesome! So, hopefully as more people get on the organic bandwagon whether it be food or clothes or what have you, prices will go down and we will all be better off!