XM vs Sirius, The War Begins

January 2nd, 2006

Business wars are great and to add to the Google, Microsoft, and Yahoo war, Sirius and XM satellite radio are going at it too. Last week Sirius announced that they have surpassed 3 million subscribers. Something that XM did back almost a year ago in December of 2004. However, Sirius had the help from a well know guy named Howard Stern who is now officially working for Sirius as of Jan 1 2006. Therefore, what makes one better form the other? I have put together a chart to help differentiate the two.

Sirius XM
Satellites 3 2
Monthly Cost $12.95 No Contract 12.95 No Contract
Activation $15.00 online activation available $14.99 online activation available
Sports NFL, NBA, NHL, College Sports, English Soccer, Horse Racing. (NHL to be on XM for 07-08 season) NASCAR, PGA, MLB, COLLEGE SPORTS
Hardware Sirius Radios XM Radios
Online listening Yes Yes
Commercial Free 65 Channels 67 Channels
Channels Over 120 digital 160 digital
Availability US and Canada US and Canada
Customer service 24 hrs Mon - Sat: 6AM - 2 AM ET Sun: 8 AM - 8 PM ET

The war is going to be good. Currently they are mostly the same package, although Sirius is boasting more channels that people like such as sports and Stern. We will have to wait and see who will win this battle. Although its already started. The Washington Post is reporting XM has reached a deal that will allow there radios to work with voice commands. This will be interesting since it’s all about who can get the most customers.


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